Ready to go 丨 New upgrade of Yuneng Group brand
In July 2025, Yuneng Group conducted a comprehensive adjustment and upgrade of its brand image to align with the group's strategic planning and enhance its brand influence and competitiveness. Mr. Qin Hongshan, Chairman of the Group, will provide a detailed interpretation of the upgrading of the Yuneng brand and the future planning of the Group. Through the overall revitalization and upgrading of its strategy and image, Yuneng Group will serve customers in a more professional and reliable manner. By highlighting its technical expertise, product reliability, and global market layout in the field of waterproof building materials, it will fulfill the vision and mission of a Chinese waterproof enterprise, marking a new stage of international development for Yuneng Group.
A brand new image, Yu Neng rejuvenates
In response to this image upgrade, an overall plan for revitalizing the group's image has been determined. The original logo image of Yuneng Group has accumulated a large amount of brand assets, and the Yuneng brand has strong influence. The public has formed a recognition of the Yuneng brand. Therefore, this group upgrade requires iterative upgrades based on the original logo, adhering to the design concept of "inheritance and renewal", and focusing on the design ideas of "professionalism, reliability, and globalization".
1. Y element: Yu, with a thousand year old wisdom in water control as his soul, transformed the philosophy of "blocking and dredging" of Yu the Great into modern waterproof technology; Inheriting the tenacity of the ancestors of Jingchu in expanding their territory and the persistence of Lingnan craftsmen in striving for excellence, we implant an eternal security code into buildings with our independently developed waterproof system.
2. N element: Empowering architecture with technology and breaking boundaries with innovation. It not only includes the inheritance of the skills of "skilled craftsmen", but also highlights the vitality of "energy sources constantly creating value". From polymer research and development in the laboratory to millimeter level construction accuracy on construction sites, Yuneng has redefined the modern connotation of "capable people are good at building" with its technological strength.
3. O element: heralds circulation and global perspective, representing the complete waterproof industry chain.
The current brand element system has formed a complete closed loop: Y (Yu · Cultural Gene) - N (Neng · Contemporary Practice) - O (Global Industry Chain), which together constitute the value pyramid of the Yuneng brand.
The logo retains the original structure and color tone to the greatest extent possible, inheriting the brand assets of Yuneng. Visually, the new logo highlights the three prototype elements of "Y", "N", and "Global" that best represent the brand of Yuneng Group through simple expression language and rounded corner details, making the logo more approachable, inclusive, and international.
Brand image before upgrading
Optimize and upgrade all elements and standard fonts
This upgrade is based on the original visual system, and extends from the brand logo and VI system to offline applications for comprehensive optimization, strengthening brand recognition.
The logo of Yuneng Group adopts a dual color design of green and red: this technology green is the guardian contract of the building, interpreting the values of "being as practical as asphalt, focusing as high polymer, and persisting as waterproof layer", perfectly embodying the group's values of "being practical, focusing, and persevering". Red highlights the spirit of professional service and enterprising exploration. The visual language interwoven with green and red is not only a portrayal of the symbiotic relationship between waterproof materials and building foundations, but also a vivid metaphor for the win-win development of enterprises, customers, and society.
Seeing the stars and the sea, seeing the future of the times even more
